Introduction
Advantages and Disadvantages of social media-In today’s world where most of the people spend their significant amount of time on social media just for entertainment purpose there are many businesses, influencers and other people who generate daily income through social media just by putting daily post, content and reels on social media platforms like facebook, instagram, twitter, youtube etc.
Because they have knowledge about the advantages and disadvantages of social media so they know what kind of content, reels, post they have to publish daily that can attract customer therefore increasing the reach of their social media platforms .
Not only that some people make their career in social media because if your content goes viral on social media and can attract large audience on regular basis then you can make a lot of money because earning through social media depends on number of views, likes, subscribers etc so higher the views, likes and subscribers more will be your chances of doing good earning but that only depends on how you use it by keeping in mind the advantages and disadvantages of social media .
Importance of Social media
Social media has become important for people in such a way that it helps the people to connect with other person around the world, it also helps them to build the communities through which they can promote their business, services or ideas. Not only that social media platform like linked in helps people to search the job of their own choice and helps you to promote your business .
And their are other social media platforms like youtube, instagram, facebook etc where you can enjoy others content, videos, post, shorts and reels and you can also create your own and the best part of these platforms are you can earn money from them if your content is being watched by large audience . But for that you need to understand the advantages and disadvantages of social media what are its pros and cons then only you can take full advantage of it .
This means social media is not just for the entertainment purpose but it also helps you to earn money, helps to promote business and you can earn so much good from social media if you content has power that you can make it as a career option also . So social media has become a need and entertainment source of the today’s generation.
Impact of Social Media on Businesses
For making a business a strong online brand it is must that you first know the advantages and disadvantages of social media and then promote your business through it because now a days people spend a lot of time on social media platforms like facebook, instagram, twitter, linked In, youtube that the chance of your business being recognised through social media is very high.
Not only that promoting your business on social media removes the barrier of limited access because through social media you can reach to the customer all over the world through which you can also get your target audience.
You can also connect with the customers to know about what they think about your product and can provide valuable feedback. This shows why there is the need to understand the advantages and disadvantages of social media if you want to use full potential of it in order to make your business successful.
Benefits of Social Media for Business
I) Generate Leads and Customers – One of the main advantages of the social media is that while doing your offline business if your business gets popularize on social media then while getting customer through offline networks you will also generate leads and customers from online platforms.
II) Customer Relationship – When you promote your business through social media you get to know about what customers think about your product, they can also provide you the feedback about if there is any issue in your product or not through which you can make necessary improvements in your product and solve customer problems which means both customer and the seller are satisfied with product which will help in building the customer relationship with business.
Advantages and Disadvantages of Social Media
The following advantages and disadvantages of social media are as explained below:-
#5 Advantages of Social Media
There are so much advantages of social media which are every useful in our business, job, studies in school and college and there are also some hacks that we learn through social media that can help us in our daily life .This means social media offers many advantages . Let us go through the top 5 advantages of the social media that are helpful for everyone
1) Cost Effective
One of the most important advantage of social media is that it more cost effective then traditional methods because social media allows not only help big businesses but it also helps small businesses by allowing them to reach to the audience around the world with minimum investment in comparison to traditional methods where there is lot of money required for advertisement in tv ,radio, magazines, newspapers etc.
2) Helps in Brand Building
Since social media allows you to reach to audience all over the world it also helps in providing knowledge about your brand to the customers what kind of brand you have, which kind of products you sell and what is your expertise which helps you to reach to your target audience i.e the customers that are looking for your products and services .
It also helps you to interact with the customers on regular basis through which you can know about the feedback of your customers like whether they are satisfied with your product or not or if there are some changes you can make to increase your product value .Through these things you can spread awareness about your brand that will help in your brand building.
3) Network Creation
On Social media platforms like youtube, instagram, twitter, facebook and linked in you can not only promote your products but you can also build communities and can create or expand your network . This network is helpful especially if you are starting a new business or if you are looking for a job because in a new business marketing is required to spread awareness about your product and services which is a costlier process but with help of your network you can ask them to promote your product on there platforms, pages, blog etc through which knowledge about your brand could reach to larger audience with no or low investment and if you are looking for a job then networking is the best option because if there is some one in your network that knows about an open job position they can refer you there through which chances of you getting a job is more than others.
4) Providing Knowledge and Skill Development
Social media platforms are not only used for promoting business, job search or anything related to your business but it also provides material, post, content through which you can learn and enhance your skills .
On platforms like youtube where you can do free courses that too in video format especially for those who can’t afford expensive courses and you can get course of any type you want on these social media platforms irrespective of whether you are in school, college, job or business all type of courses are available and with variety that is you can select that type of course through which you can get proper understanding.
5) Collaboration with other brands
One more advantage of social media is that you can do collaboration with other brands so that your business could reach to wider range of audience . When you do collaboration the advantage is that you get access to the audience of other brand due to which your business will start getting more traffic on your website and new customers also and it is not only for our business but the brand with which we are collaborating will also get benefit of our audience which means both business will get advantage of each other therefore doing collaboration is a good option for a business.
#5 Disadvantages of Social Media
When we talk about advantages and disadvantages of social media we have understood some of the top advantage of social media but now we need to understand that there are some disadvantages of social media that needs to keep in mind if we want it to use it effectively and efficiently top 5 of them are explained below :-
1) Addictive
While social media plays most important role in promoting business, providing knowledge, educating students and help to connect people all over the world but it is also used for entertainment purpose due to which it becomes so much addictive especially among youngster who spend their time on reels, shorts, funny content, memes etc . Because of these many people not able to concentrate on their work because now a days everyone has their own phones so everyone likes to spend their time on social media platforms seeing reels and shorts .
Some people in their free time does not prefer to go outside and do some physical and fun activities instead they prefer to spend there whole day on these content which means it also put effect on health of the people.
2) Negative Impact of Content
Everyone now a days whether it is a youngster, adult or a children likes to watch social media for entertainment purpose but social media also contains content like abusive, cheap etc content which should not be watched especially by children and youngsters as it put negative impact on their mind and because everyone has their own phones so parents couldn’t always keep an eye on their children like what content they are watching .
3) Risk of Content being Copied
If you are posting your content on social media suppose for your business and it is getting a good viewership and traffic by customers so then it is most likely that your content can be copied by your competitor because they know if they copy your content they will also get reach they will just do some manipulations in your content and make it as there own content .
Copied content can be product photos, similar kind of advertisement, showing to customer that they also provide same service etc.
That’s why some business prefer to provide watermark on there images for protecting them from being copied.
4) Spreads Misinformation
As said earlier there are many advantages and disadvantages of social media like it is said social media helps to