Strong Online Brand – In today’s fast growing world the demand for online businesses has increased so much that it has become necessary for business to make a strong online brand to survive in highly competitive market especially India where population is so high and people have so much passion of becoming entrepreneurs so everyone looks for innovative ideas to open their business and with the knowledge of internet,power of social media platforms like facebook, instagram, twitter, linkedin, pinterest and ecommerce platforms like amazon, flipkart, zomato, swiggy, zepto, blinkit most people look to promote their business online and make a brand that is not only successful in physical marketplace but also on virtual marketplace.Also if your business gets successful online the chances of earning will be more through online platform in comparison with physical marketplace making your business a strong online brand.
Importance of digital marketing in today’s world
When we talk about marketing it is one of the most important term that plays a key role in success of business because no business can survive without doing marketing.Marketing helps to show people what kind of business you do what discount and schemes does your business provide which ultimately helps you to reach to your target audience. So when we talk about making Strong Online Brand then doing digital marketing is must for making your business successful online.Digital marketing means a way to promote your products,services and ideas online through social media,search engine,different websites and apps that helps you to generate the traffic,leads and sale for your business making it a strong online brand moreover we can say that every type of marketing that exists on internet is called as digital marketing.We can understand the need of digital marketing through following points
=> Need of Digital Marketing
In today’s technology driven world digital marketing has become an important factor for the success of the business this can understood from following factors:
- Cost Effectiveness – Most people think then doing online promotions and creating online store or website will be very costly due to which they didn’t promote their business on internet . Due to this reason many small and medium size business cannot compete with big brands but digital marketing solves this problem because if you have a clear digital marketing strategy then by just spending little cost can help you to get leads and customers for your business.
- Reach to everyone globally – When we do business in physical marketplace then sometimes we find it difficult to expand our business.But digital marketing solves this issue by breaking the geographical barriers through which we reach customers within our own country and also in different foreign countries enabling business to connect with customers worldwide.
- Helps to stay ahead of competition – Digital marketing not only promote your business but helps you to stay ahead of competitors.Through social media,seo,websites,ads,promotions a business can reach to n number of customers that is not possible while doing it in person.
Apart from these few benefits digital marketing helps you to reach the target audience, create brand awareness, enhance customer engagement, increase sales and revenue, provides good return on investment, helps to reach mobile users and many more advantages that makes digital marketing important for a business.
=> Tools used for Digital marketing
- Social media marketing
- Seo (Search Engine Optimization)
- Email Marketing
- Google Analytics
- Semrush
- Paid Ads on Facebook,Instagram and other platforms
- Google Keyword Planner
- Canva
- Sprout Social
- Loomly
How Online/Digital Marketing is better in comparison with Traditional Marketing ?
Most of the businesses now a days prefer to promote their business using online marketing instead of the traditional marketing because of the few reasons that are explained below :
- Greater Exposure – When we talk about traditional marketing that is done through tv, magazine,newspaper it is considered as a reliable source of information as compared to online information but problem in traditional marketing is that it’s scope is within specific area, city, country but when we talk about online marketing there is no barrier in it because now a days everyone has access to internet and loves to use social media platforms, google for information so if you do online marketing of your business so chances of reaching to the wider audience will be more in comparison to the traditional marketing.
- Budget Friendly – In traditional marketing the cost of advertising is very high because giving ads in newspapers,tv and hoarding requires high cost and effort as compared to online marketing because here if your product has market or it provides good value then with very minimum investment your business would take off and would get popular on online because reaching to target audience is high in online marketing leading to creating a strong online brand.
- Interaction with the audience – In traditional marketing you give your ads in tv, newspaper and on hoardings but it is just doing your promotion you don’t get to know what your customer wants because it becomes difficult to interact with customers through traditional marketing but in online market i.e digital marketing you not only promote your business but you also get to know about what your customer wants because for any business to succeed it is necessary that it should do regular improvements based on customer feedback .Customer can share their reviews, feedback about what can be done for improvement of product also if they provided positive feedback then it attracts other customers also to buy your product and service.
So from above comparison we can conclude that in today’s generation investing money on digital/online marketing is more worth paying in comparison with the traditional marketing .
Which software or framework you should use for creating an online brand website ?
Since now a day’s it is necessary to promote your business online for reaching target audience and people all over the world it is also necessary that if you are doing online business it is must that you should have your own website where you sell your products and services, where u write your own blog, on which you run the different kind of ads for expanding your business making it a strong online brand . For creating these websites we have different software or tools that have been explained below :-
- Magento – When we talk about the opening an online store so magento is very popular software for ecommerce website because it is an open source ecommerce platform that has been written in php language . Moreover here you do not need to create website from scratch. Magento provides a ready basic website for the users in which users can do customizations like add new products,do designing of the website, add new features and plugins in website,integrate payment gateway of their own choice that is suitable for them etc helping users to make ecommerce website according to their own choice.
Why to use Magento
I) Open Source – Since magento is an open source platform so it allows the developers to have access to entire code of the website having complete control over the store functionality.Moreover it also means that developers can also modify the pre written code of store and make changes in it without requiring any permission.
II) Security – Problems of the most website is that it can get hacked easily but in magento there is very rare chance of a site getting hacked because magento (adobe commerce) continuously provided regular updates,patches that provides so makes a website secure and keeps a website updated regularly according to the new changes.
Recommended for which websites
Magento is recommended especially for ecommerce website that involves
heavy transactions,B2B and B2C businesses,for business that focus on
branding and international operations.
- WordPress – WordPress is basically a free CMS (Content Management System) that allows you to easily create your own website or your own blog.The main thing about wordpress is it is easy to use because you can create your website on wordpress without doing coding or if you have knowledge of coding you can also do wordpress development making it user friendly and it has also different features like predefined themes,plugins and other feature which make it a popular choice for creating a website.
Why to use WordPress
I) Seo-Friendly – When WordPress was designed at that time importance to
the search engine optimization was given because seo makes your site rank
on top on search .That’s why chance of wordpress websites to rank on
top is more than other websites .
II) Free to Use and Open Source – WordPress is free to use this means that
anyone can create their websites on wordpress, can modify it, can add new
functionality in it making it easy to use and a budget friendly option for the
Users
Recommended for which websites
WordPress is mostly used for creating blog,portfolio,online stores,membership
and many other websites.
- Shopify – Shopify is also an ecommerce platform that help the business to create an ecommerce store . It provides an easy way to create an online store,sell products and receive payment online and it also provides you tools, templates and other things to create a online store for you
Why to use Shopify
I) User-Friendly – Shopify also like wordpress helps you to create an online
Store without doing any coding because it has drag and drop features,
predefined features allowing users to create an attractive ecommerce store.
II) Different Payment Options – Shopify provides different payment options
which helps a business to provide options for users i.e from which payment
method they would like to do payment of their purchase.
Recommended for which websites
The main the use of shopify is done to create the ecommerce stores
especially those website where different types of payment methods are used
Apart from these there are many other platforms through which you can
create your own website like ecommerce,blog,portfolio and other kind of
websites but choice of platform or software depends upon your use i.e
what kind of website you want to create .
Ways in which we can create a strong online brand identity.
- Promote your business on Social media – For making a business a strong online brand it is must that you promote your business through social media because now a days people spend a lot of time on social media platforms like facebook, instagram, twitter, linkedin, youtube that the chance of your business being recognised through social media is very high.Not only that promoting your business on social media removes the barrier of limited access because through social media you can read to the customer all over the world through which you can also get your target audience.You can also connect with the customers to know about what they think about your product and can provide valuable feedback.
Pros of Social Media
I) Generate Leads and Customers – One of the main advantages of the
social media is that while doing your offline business if your business gets
popularize on social media then while getting customer through offline
networks you will also generate leads and customers from online platforms.
II) Customer Relationship – When you promote your business through social
media you get to know about what customers think about your product, they
can also provide you the feedback about if there is any issue in your product
or not through which you can make necessary improvements in your product
and solve customer problems which means both customer and the seller are
satisfied with product which will help in building the customer relationship with
Business.
Cons of Social Media
I) Risk of Content being Copied – One of the major disadvantage of social
media is that it when your social media page gets popularize and you start
trending on top that there will be chances of someone or may be your
competitor will start copying your content and will use it on their own social
media platform which will lead to loss of followers,credibility and overall
brand value .
II) Spreading Misinformation – In previous point where copying of
content was told there is also a chance that someone can create a duplicate
of your page and spread misinformation about your product,business or
something else like you have stopped making this product or may be you
have shut down your business which can create confusion among customers.
- Use Seo to rank your website – One most important technique through which you can create a strong online brand is through by doing seo (search engine optimization) on your website which helps to rank your website according to your content if you followed all requirements of seo then their will be chances that your site would get on top on google search because through seo your site will appear on top which will lead to get traffic on your website which basically leads to get customers for your product.
Pros of doing Seo on your website
I) Builds credibility among people – Seo basically helps to provide
credibility to your website .Ranking your website on the first page of the
google search gives an indication to the viewers that the site they are visiting
Is genuine and trusted because any viewer who wants to get some
information they search through google and there would be hardly any viewer
That goes to second page of google search to get some information that’s
doing seo of your website is crucial to get higher rank than others.
II) Helps to reach to the target audience – Seo not only helps you to rank
your website on top it also makes sure that the person who is visiting your
website is the right audience for your product through appropriate keywords
and phrases . This helps to increase your sales through website and help in
creating a strong online brand identity.
Cons of Seo
I) Time taking process – Using seo is great for a website because it helps to
provide higher rank to your website and reach to target audience but
it does not means that you will get immediate results doing seo because it is a
time taking process sometimes you get results within few months but
sometimes it takes years to reach to that result depending upon the type of
the industry and the quality of your website.
II) Expert Knowledge Requirement – Seo of a website is done through
keyword research,content creation ,link creation etc which require expert
knowledge to identify the keywords that are trending right now also what kind
of content should be written that can attract target audience
- Making regular blogs for your website – Blog basically is a kind of content that you write regularly for your website that helps you to reach to your target audience and when you write blogs it mostly contains content that is related to your website. In fact there are many websites that run only through daily blogs and are successful. Blog helps your website to attract people that would help to create traffic on your website through which you can earn .So blogs are a essential part of website that want to reach target audience and increase traffic on their site.
Pros of writing Blogs
I) Helps to increase social media engagement – When you write a blog you
share it on your social media page through which it can reach to your followers
and if they like your content they will not only visit your website but also will
share it with their followers, family and friends that will increase the traffic on
your website because of social media engagement
II) Improves Seo of your website – when you write daily blogs on your
website this not only helps to increases traffic but it also improves seo of a
website like It helps to increase visibility on search page results.
Cons of Blogging
I) Quality Content – Writing blogs requires content that is of high quality that
attract audience and reach to the targeted customers but writing a high quality
blog regularly requires lots of time and effort due to which writing blogs
becomes a difficult job.
II) Income Reliability – While blogs help you to generate money but it is not a
reliable source of income especially when you want to start your career as a
Full time blogger and you are expecting huge sums of money.
- Collaborating with Other Brands – For creating a strong online brand it is also necessary that you should do collaboration with other strong online brands in the market that can help you to increase your reach and also help in establishing trust on the brand. Collaboration can be done through different platforms like instagram in which when you collaborate with other brand you will get exposure to their audience and vice versa which means it is a win win opportunity for both brands.
Pros of Collaborating with other brands
I) Increased Audience reach – Collaborating with other brands is a very good
Option for making strong online brand because your brand will get exposure
their audience as well as their brand will get exposure to yours therefore both
brands will get benefit .
II) Cost Effectiveness – When u consider about doing marketing of your
brand that too individually it involves a lot of cost and efforts and there is no
guarantee that your brand will excel after it so collaboration is better than this
because in it not only your brand will get exposure but also there will be less
cost involved as resources are shared by both parties.
Cons of Collaboration
I) Loss of Reputation due to other brand – When u collaborate with some
other brand it will get u exposure but if that brand gets involved in doing some
Unethical things and gets exposed then people will not only lose trust in that
brand but also in yours because they will think that the brand they are in
collaboration with is also a fraud brand.
- Running Different ads for promoting your business – Running online ads plays a major role in making a strong online